Olya Lutrov

June 20, 2018

Why You Should Secure Your Site with HTTPS

For several years now, Google has been encouraging website owners to implement SSL certificates. It all started back in 2014 with the HTTPS Everywhere campaign where the goal was to raise awareness of the security by implementing SSL certificates. SSL later became a Google ranking signal to further encourage its […]
December 2, 2017

Essential Tips to Avoid Getting Hacked

If someone hacked into your bank account, you would know that they were after your money. If they hacked into your email account, though, you need to think of what they wanted with your email. Perhaps they wish to pretend to be you and ask your relatives for money. Perhaps […]
August 8, 2016

The Risks of Publishing Content

Every time you publish content online, be it website pages, blog posts, images, videos or even user comments, you open yourself up to potential legal liability. The Internet is public and available to anyone, so even the smallest blog has the potential to reach millions of people. Legal risks are […]
September 21, 2015

Why do I need SEO?

Why do I need SEO (Search Engine Optimisation)? Did you know that 75% of Internet users never click beyond the first few pages of search results? That means that if your website doesn’t appear on the first few pages of search results, 75% of people searching for your products or […]
September 9, 2014

WooCommerce and WordPress – a great solution

WooCommerce and Magento have both seen massive growth over the last few years mainly due to their strong community support. Both have their Pros and Cons but WooCommerce has hit the sweet-spot for me. Before choosing any software, I’ve always looked at “what business problem” we are trying to fix. Only […]
November 8, 2013

A world without Keywords

We all know that Google deploy regular changes to its search algorithms.  The most recent changes, implemented last week, include the removal of keyword data from search queries.  This poses significant challenges to the SEM and digital marketing worlds as keyword data still provides a valuable insight into user queries. […]

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