You may not have heard of it but no doubt you would have experienced it. There is a type of online advertising called behavioural retargeting. This is how it works.
If you visit a website and don’t happen to proceed to make a purchase, you’ll then you are targeted to continue to see ads from that website on other websites you visit.
One particular site is LiquidWeb. I don’t know why I visited their site but now I see their adds pushed in my face with just about every website I visit., hence the motivation to put up this post.
So how is this possible?
It seems that good folks at Google have managed to turn Google AdSense into a great success, since it is activated on just about every website I visit. Once I took the bait, every AdSense enabled website simply continues to bombard me with adds for LiquidWeb.
The final answer for me was to clear my browser cookies and cache. I am sure Google and LiquidWeb must be disappointed with my actions of pulling the plug on their game.
So should I really have to delete my cookies just to free myself from this ad.
I am not saying LiquidWeb are a bad company or have bad services. No not at all, in fact I ask you to try it for yourself. Visit them at LiquidWeb and then watch as your Internet experience turns into a LiquidWeb billboard freak show!
If you do use Google AdSense please re-consider using the behavioural retargeting feature.