Search Experience Optimization

June 20, 2018

Why You Should Secure Your Site with HTTPS

For several years now, Google has been encouraging website owners to implement SSL certificates. It all started back in 2014 with the HTTPS Everywhere campaign where the goal was to raise awareness of the security by implementing SSL certificates. SSL later became a Google ranking signal to further encourage its […]
June 19, 2018

Boost traffic to your site with Local SEO

What is local SEO? We all know SEO (Search Engine Optimization) plays a critical role towards the success of your website. There are literally hundreds of SEO tasks to do, so where do you start? SEO tasks should be prioritised based on your business needs. For instance, you may have […]
August 15, 2017
Facebook Pixel

What is the Facebook pixel?

Why is the Facebook pixel important? According to Sensis Social media Report 79% of Australian businesses are already making significant use of Facebook to tap into visitors to boost their prospects. It’s been a rule for some time now that you should have a Facebook presence to complement your main […]
June 14, 2017

Choosing the Best WordPress Theme – 5 Things To Consider

It can be an overwhelming experience when it comes to selecting a theme for your WordPress site. There are thousands of free themes and a massive market for premium themes. Some themes look better than others, but your choice of selecting the right theme should not be based on looks alone. […]
November 23, 2016

7 Reasons Why A WordPress Website Is Great For Your Business

How would you rate the online presence of your business? If you want to stand out in today’s digital climate, a great website can make a world of difference. WordPress is the most popular Content Management System (CMS) in the world, and here are the top seven reasons why we believe a […]
March 13, 2016

Blog for the sake of Blogging

Blogging began in the latter half of the 1990s where people shared their thoughts, feelings, experiences, and opinions online, much like a bulletin board. Today we still blog in much the same way, but the role that blogs play in driving traffic to your website has never been so strong. […]
September 21, 2015

Why do I need SEO?

Why do I need SEO (Search Engine Optimisation)? Did you know that 75% of Internet users never click beyond the first few pages of search results? That means that if your website doesn’t appear on the first few pages of search results, 75% of people searching for your products or […]
December 23, 2014

BruteProtect acquired by Automattic – Jetpack or Bloatpack

For quite some time now we have been using the BruteProtect plugin for our Managed WordPress clients. BruteProtect allows the millions of WordPress bloggers to work together to defeat Brute Force attacks using a cloud based solution. It served us well and was a member of the Net Solutions Certified […]
September 17, 2014

Searchmetrics Releases 2014 Ranking Factors

The team at Searchmetrics recently released the SEO Ranking Factors and Rank Correlation 2014 Whitepaper based on their own directly observable data. While many SEO analysts use theory and speculation, Searchmetrics claim that their methodology of ranking evaluations are exact, fresh and based on huge amounts of data. In summary, […]
August 9, 2014

Google Signals Ranking Benefit for HTTPS SSL Sites

In a recent post, Google announced that they are now using HTTPS as a ranking signal. Although not a strong signal, it is a signal, and in this competitive market of rankings every signal within your control counts. Google also went on to say that they may “decide to strengthen” the […]
May 22, 2014

Google rolls out Panda 4.0 updates

We have all been expecting it and it finally occurred. Yesterday Google’s Matt Cutts confirmed the release of Panda 4.0 on his Twitter account. This is a new Panda algorithm and not your typical monthly refresh. Matt Cutts told Search Engine Land that this Panda 4.0 update impacts approx 7.5% of […]