SEO Reporting Accurate Search Results

Our data is considered "pure" data, meaning, the data is being collected without any personalization (i.e. browser history, whether or not you're logged in to a Google account while searching etc). All data is collected using local IPS from local servers in all our tracked locations, ensuring that our customers are receiving accurate and correct data.

I.e. for searches in New Zealand, the data is being collected through locals IPS, in New Zealand. The same applies for all our tracked locations, and search engines.

We run non-personalized search once a day to obtain the most accurate depersonalized results matching the rank of what most users see in private search. With that in mind there is still room for fluctuation throughout the day, week or month depending upon temporary algorithm tests, how competitive a keyword is and a variety of other factors that Google controls.