SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
The major search engines such as Google, Bing and Yahoo all have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. It should not be confused with Search Engine Marketing (SEM) where you pay search engines to have your site or pages listed.
Both SEO and SEM are deemed as digital marketing with the aim of increasing your visibility in search engines. Net Solutions is able to assist in both SEO and SEM by performing a comprehensive analysis of your goals and your site so you know where you stand against your competitors.
What is an SEO Assessment?
Google are constantly re-defining the rules about rankings. It's no longer about using keywords and shifty tactics to convince the search engines to push traffic to your site. It's now about meaningful, high quality content that is written with the user in mind, not the search engine.
Our SEO Assessment service identifies how your website performs in terms of Google's best practices and against your competitors. This is not an easy task as there are many aspects and checkpoints to consider. If that sounds complex, thats because it is. While Google has a specific set of rules, but they do not document or share them. If you don't play by their rules, Google will prioritise traffic to your competitors instead.
Net Solutions has been around long enough to understand these rules, and we know what works and what doesn't. The value of our service is measured by our experience.
What's included in an SEO assessment?
An SEO Assessment starts of with getting a good understanding of your business and purpose of your website. Then we look at your website from Google's point of view.
We know that Google makes use of many factors and algorithms to determine how to rank your sites pages. If your rankings don't align with your expectations, then getting hold of critical analytics data is the key to understanding how it could be improved.
Getting that critical SEO is what we do. Although there are many tools on the market that claim to give you this data, they are simply ineffective without human evaluation and manual processing.
Here is a summary of what's involved:
Contact us for an SEO Assessment of your site
Depending on your site, this process can take anywhere from 1 to 2 days.