What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
The major search engines such as Google, Bing and Yahoo all have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. It should not be confused with Search Engine Marketing (SEM) where you pay search engines to have your site or pages listed.
Both SEO and SEM are deemed as marketing with the aim in increasing your visibility in search engines. Net Solutions is able to assist in both SEO and SEM but its hard to know how well or how poor your website performs in search engines without a comprehensive analysis. An SEO assessment is a great first step to know where you stand.
What is an SEO Assessment?
Google are constantly re-defining the rules about ranking high in SERP’S and it is no longer about keywords and stuffing the search engines with wanted phrases. It is now about meaningful, high quality content that is written with the user in mind, not the search engine.
Our SEO Assessment service identifies where your website is in this process. Google does not make this easy as there are aspects to consider and many checkpoints for each aspect. If that sounds confusing, thats because it is. These are the rules that Google sets and if you don't play by their rules, your ranking will suffer and sometimes, you wont get indexed at all.
Net Solutions has been around long enough to know what works and what doesn't. The value of our service is measured by our experience.
We analyse over 400 checkpoints
Our processes use a combination of methods and tools to examine and analyse the various aspects of how your site is performing.
We know that Google uses approx 200 ranking factors in their algorithms. Our checklist covers all the ranking factors plus other measures to get a more complete picture of your site.
Aspects
Signals
What aspects are covered in the assessment and checklist?
| Aspect | Description and Activity |
|---|---|
| Indexing | Issues to do with indexing indexing your site such as HTML, sitemaps, robots.txt and NOINDEX labels. |
| Accessibility | Identifies problems to do with the speed of loading pages, coding problems that could affect the user experience or access from search engines, errors 400 and 500, etc. |
| Architecture | Audits the structure of your site in terms of the organization of the site pages and the anatomy of their URLs |
| Links | Examines at the effective use of your sites external and internal links. |
| On-Page | Examines your on-page optimization like meta-tags, calls to action within the page and the relevance of the content |
| Content | Assesses the quality content of your pages and looks for signs of duplicate content, canonical problems, paging, etc. |
| Keywords | Part covers the key words for the site currently displayed and competence in engines, also covers things like internal site search, and more. |
| Analytics | This part helps ensure that things are properly monitored in Google Analytics. |
| Ecommerce | Covers topics ecommerce SEO (ecommerce). |
| Mobile | This section details on whether the website is moving or not audited. Which, from April 21, 2015, Google set as mandatory. |
| International | This checklist helps us make sure that we are meeting best practices should be implementing a multi-language web site or multi-territory. |
| Semantic Markup | Here aspects of the use of structured data are audited to improve the way search engines understand our website and to enrich the way our results appear in them. |
| Pay Per Click | In this part the checklist helps comprehensively review the status of a pay per click campaign on Google Adwords with an PPC Agency. |
| Video | If your marketing campaign uses video, this checklist will help us to meet best practice to increase your visibility. |
| Business Strategy | This section is responsible for auditing if the business or organization behind the website offers other Internet sites as directories or review sites. |
| Social | The section “Social” is responsible for auditing the current presence on social networks. |
| Design | The design is an important factor in conversions. The “Design” is to audit the design of the website and the user experience. |
| Branding | This is the last section of the website is to audit and branding website as a logo, tagline, reviews, mentions Internet presence sites questions and answers, etc. |