Why do I need SEO?
A well-designed and implemented SEO campaign will drive organic traffic to your website and raise the visibility of your business on the internet. This is achieved by optimising your website’s content so that it ranks higher on search engines – ideally landing it on the first page of results. Think of how many clients you’ve missed out on simply because they never found your website after a Google search!
Don’t be fooled by an SEO company guaranteeing a #1 ranking on search engines. We can't guarantee a #1 ranking as the nature of SEO is so dynamic that it would be unethical to do so. There are, however, certain things we can guarantee:
- Every measure will be taken to put your business in the best position possible to succeed
- Your SEO campaign will be highly strategic, relevant to your business and executed with perfection
- We’ll use the best and most relevant SEO techniques available
- We’ll treat your business like it’s our own business
How does your SEO process work?
Our SEO campaigns are implemented using a four-tier process: Assessment and Analysis, Tactical Plan and Strategy, Implementation and Growth and Content. We progressively work through the 4 stages, allocating a fixed number of hours per month, putting in place and making the necessary changes as required
Achieving good SEO results requires a solid ongoing commitment and depending on the size, complexity and quality of your website it may take anywhere from a few months to 6-9 months until meaningful and solid results are obtained. There are no quick fix solutions and tools, it simply requires time, dedication and investment to traverse through all the aspects and signals to improve your SEO.
Phase 1 - Assessment and Analysis
During the analysis stage, one of the first things we do is an SEO Assessment. This assessment involves working through a list of 400 check-points, carefully analysing the aspects of your website that directly relate to its ranking in search engines. This includes a full technical audit, where technical factors that may be holding back your website are discovered and documented.
We also setup tools that track and record statistics related to your website. This data will give us a solid baseline and allow us to measure the effectiveness of your campaign.
Lastly, we will begin researching businesses that fit into the same industry as your own. This will give us an indication as to what kind of SEO will be most effective, and how we can develop a strategy that will allow your website to stand out in the competitive landscape.
Phase 2 - Tactical Plan and Strategy
Equipped with the knowledge we’ve gained from the analysis stage, we now formulate a highly detailed strategy to drive growth to your website. We determine the areas of your website that would benefit the most from some fixing and fine-tuning and prioritise them.
Through meticulous research we determine the most valuable topics, trends and keywords and schedule their implantation onto your website. We want to know what people are searching for, and if your website is taking advantage of the words they are using.
We carefully plan a link building strategy, which will help search engines be aware that your business is an authority in its field. We also plan a content marketing strategy, ensuring that your website is consistently producing terrific content that is both great for users and great for SEO.
Phase 3 - Implementation
Firstly, we fix every technical issue we found during the audit. It’s very important that your website is optimised for SEO before we continue with the rest of the implementation.
Secondly, we begin publishing content as outlined in our content marketing strategy. We find that at least two great pieces of content a month is desirable, and that’s what we aim for.
Lastly, we begin driving further traffic by building quality links to your website.
It typically takes 12 to 20 hours for an average site and is also driven by the number of pages you have
Phase 4 - Growth and Content
Our final and most important stage is growing your sites profile.
The trust, reputation and popularity is the primary focus so we build on your backlinks from trusted seed sites, create new and compelling content and media. These are all recurring tasks while we continue to analyse your competitors.
We seek and find high volume low consumption keywords for your sites pages, blogs and social media presence such as Facebook, Twitter, LinkedIN and YouTube
Our intuitive online reports gives you 24/7 access to the progress of your campaign.
How Long Does It Take For SEO To Work?
Generally speaking you can expect results in 4 to 6 months based our Standard Plan. Since all customers are different, and have different goals, this range can vary. Factors that come into play include baseline traffic, website architecture, domain age, geographic location, competition, and target market all impacting on the time-line. This time-frame is also driven by the choice of plan and how much time we allocate each month to perform the necessary tasks.
SEO is a long haul process. It needs to be planned out carefully using only white hat SEO practices to get long-term success.
In our experience, any SEO provider who tells you it will take a year, then precedes to lock you into a 12-month contract probably isn’t going to get you great results, no matter how long you give them. For this reason our Plans are a month on month commitment. Our monthly reports give you a clear indication of the tasks we have performed and tasks that we need to perform. It gives you a clear indication of the expectations.
How do you bill for SEO?
We offer packages which are billed monthly in advance. The packages determine and guarantee a fixed amount of time that we will spend working on your site using a check and measure approach.
All work is performed in-house by highly skilled Australian resources and we only use ethical SEO techniques. SEO services can be downgraded or cancelled at any time, there is no lock in contract.
4 hours / month
- Dedicated Local SEO Engineer
8 hours / month
- Dedicated Local SEO Engineer
12 hours / month
- Dedicated Local SEO Engineer