SEO Search Experience Optimisation

Why do I need SEO?

A well-designed and implemented SEO campaign will drive organic traffic to your website and raise the visibility of your business on the internet. This is achieved by optimising your website’s content so that it ranks higher on search engines – ideally landing it on the first page of results. Think of how many clients you’ve missed out on simply because they never found your website after a Google search!

Don’t be fooled by an SEO company guaranteeing a #1 ranking on search engines. We can't guarantee a #1 ranking as the nature of SEO is so dynamic that it would be unethical to do so. There are, however, certain things we can guarantee:

  • Every measure will be taken to put your business in the best position possible to succeed
  • Your SEO campaign will be highly strategic, relevant to your business and executed with perfection
  • We’ll use the best and most relevant SEO techniques available
  • We’ll treat your business like it’s our own business
  • No Outsourcing SEO - Do you know where your SEO is actually getting done? You can be sure we are doing it in-house

How does your SEO process work?

Our SEO campaigns are implemented using a four-tier process: Assessment and Analysis, Tactical Plan and Strategy, Implementation and Growth and Content. We progressively work through the 4 stages, allocating a fixed number of hours per month, putting in place and making the necessary changes as required

Achieving good SEO results requires a solid ongoing commitment and depending on the size, complexity and quality of your website it may take anywhere from a few months to 6-9 months until meaningful and solid results are obtained. There are no quick fix solutions and tools, it simply requires time, dedication and investment to traverse through all the aspects and signals to improve your SEO.

Phase 1. Analysis:

Our website Analysis phase in further broken down into two parts:

Onsite Analysis:

  • Analyze the current website structure and frequency of indexing from Google.
  • Assess the existing inbound and outbound link volume on website.
  • Review the internal linking process in website.
  • Analyze the Header tags and Meta tags as seen by Google.
  • Evaluate the Webmaster Tool Account to determine any potential obstacles in progress.
  • Check the exiting website traffic and the keywords which bring organic traffic.
  • Assess the frequency of content updates/additions.
  • Review content as it relates to the focused keywords.
  • Identify improper URL names and dynamic pages.
  • Review the robot.txt and existing site maps for updated frequency and accuracy.

Offsite Analysis:

  • Check the existing age of domain.
  • Analyze competitors in the primary keyword verticals.
  • Evaluate the existing keyword rankings.

Phase 2. Strategy Development:

  • Analyze the targeted keywords to create a list of keywords which will be targeted in the SEO campaign based on competition, popularity of search and relevancy to website.
  • Evaluate the changes required in the website in terms of the structure or architecture. (Site hierarchy, URLs, site map, Meta tags, Header tags etc.).
  • Determine the need for extra content on the website and how comprehensive this content needs to be.
  • Craft a comprehensive link building strategy focused on different link sources such as competitive link analysis, guest blog posts, press releases, relationship outreach, wiki posts, broken link opportunities and additional sources.
  • Create an “Action Plan” for starting the SEO campaign.

Phase 3. Implementation:

  • Formalise strategy and tactical plan with the Client Account Manager.
  • Finalize the focused, primary and secondary keywords to be targeted.
  • Implement the “Action Plan” as stated in Phase 2.

Phase 4. Management:

  • As your SEO campaign goes “Live”, we will offer monthly updates on the status of tasks performed in your SEO “Action Plan.”
  • Your Account Manager will be available for any questions/concerns.
  • Every month, you will get a detailed report of the inbound links developed and tasks performed, accompanied with comprehensive organic analytics and rankings improvement from the previous month.
  • We will do a follow-up monthly call to discuss the SEO results from the previous month and review the “Action Plan” for the next month.
  • Every client will be provided secure access to our SEO Dashboard so you can monitor analytics, keyword rankings and performance metrics in “real-time”.

How is Net Solutions different to other SEO agencies?

Unlike other SEO agencies, Net Solutions is more than a digital marketer. We are able to offer Advice and Consulting on Digital Marketing, Software Development and Programming, and everything in-between. Yes, we actually fix up any technical SEO issues that may exist on your site, right down to debugging code.

Many of our clients come to us from other SEO agencies. These agencies often sign you up to a high retainer, but later on you find that the retainer does not include other resources such as software engineers, developers and programmers. Net Solutions provides all the skills as necessary to diagnose and remedy the various issues that can impact on your sites traffic. It's all part of the SEO package.

How much does SEO cost?

Think of SEO as a long-term investment. SEO takes time and in our experience a monthly retainer is best. SEOs don’t wave a magic wand and tools that get instant results. Many business owners we speak to get confused about how much they should pay for SEO. We often have to answer questions like:

  • “How much will it cost?”
  • “Can't I just get SEO on fiverr for $20 and be done with it, isn't it the same thing?”
  • “Why can't I pay some guy in India $399 per month to get my site to rank”
  • “I’m paying $3000 per month already and nothing has changed”

We offer three packages as a guide. Our packages outline the minimum amount of time that we would spend on your site performing SEO. The priorities will vary month on month based on whats most important. All our work is performed in-house by highly skilled Australian resources and we only use ethical SEO techniques. We promise that we will give full attention to your site based on your package

When choosing a plan which is right for you, the best advice we can give is to consider the following:

  • If you want faster results we will need to invest more time
  • If you want to target more popular keywords you’ll need a bigger investment.
  • If you want to get on top of your competition you’ll need to invest more than they are.

SEO services can be upgraded or downgraded or cancelled at any time, there is no lock in contract.

How Long Does It Take For SEO To Work?

All businesses are different, and have different goals, so many factors come into play including baseline traffic, website architecture, domain age, geographic location, content, competition, and target market. All will impact on the time-line so the right choice in plan will be based on how much time we allocate each month to perform the required SEO tasks.

SEO is a long haul process. It needs to be planned out carefully using only white hat SEO practices to get long-term success.

In our experience, any SEO provider who tells you it will take a year, then precedes to lock you into a 12-month contract probably isn’t going to get you great results, no matter how long you give them. For this reason our Plans are a month on month commitment. Our monthly reports give you a clear indication of the tasks we have performed and tasks that we need to perform going forward.