Search Experience Optimization

September 21, 2015
Published by Olya Lutrov on September 21, 2015
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Why do I need SEO?
Why do I need SEO (Search Engine Optimisation)? Did you know that 75% of Internet users never click beyond the first few pages of search results? That means that if your website doesn’t appear on the first few pages of search results, 75% of people searching for your […]
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December 23, 2014
Published by Steven Lutrov on December 23, 2014
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BruteProtect acquired by Automattic – Jetpack or Bloatpack
For quite some time now we have been using the BruteProtect plugin for our Managed WordPress clients. BruteProtect allows the millions of WordPress bloggers to work together to defeat Brute Force attacks using a cloud based solution. It served us well and was a member of the Net […]
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September 17, 2014
Published by Steven Lutrov on September 17, 2014
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Searchmetrics Releases 2014 Ranking Factors
The team at Searchmetrics recently released the SEO Ranking Factors and Rank Correlation 2014 Whitepaper based on their own directly observable data. While many SEO analysts use theory and speculation, Searchmetrics claim that their methodology of ranking evaluations are exact, fresh and based on huge amounts of data. […]
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August 9, 2014
Published by Steven Lutrov on August 9, 2014
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Google Signals Ranking Benefit for HTTPS SSL Sites
In a recent post, Google announced that they are now using HTTPS as a ranking signal. Although not a strong signal, it is a signal, and in this competitive market of rankings every signal within your control counts. Google also went on to say that they may “decide to […]
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May 22, 2014
Published by Steven Lutrov on May 22, 2014
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Google rolls out Panda 4.0 updates
We have all been expecting it and it finally occurred. Yesterday Google’s Matt Cutts confirmed the release of Panda 4.0 on his Twitter account. This is a new Panda algorithm and not your typical monthly refresh. Matt Cutts told Search Engine Land that this Panda 4.0 update impacts approx […]
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April 19, 2012
Published by Steven Lutrov on April 19, 2012
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Black or White Hat SEO for Google
In September 2011 Google had won a case in a lower court brought by the ACCC over claims that they sponsored misleading links as part of their search results. This prompted an appeal from the Australian Competition and Consumer Commission (ACCC) where the Federal Court found in favour […]
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February 9, 2012
Published by Sal Bonpensiero on February 9, 2012
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Behavioural Retargeting
You may not have heard of it but no doubt you would have experienced it. There is a type of online advertising called behavioural retargeting. This is how it works. If you visit a website and don’t happen to proceed to make a purchase, you’ll then you are […]
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