Search Experience Optimization – Page 2

December 23, 2014

Published by Steven Lutrov on December 23, 2014

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BruteProtect acquired by Automattic – Jetpack or Bloatpack

For quite some time now we have been using the BruteProtect plugin for our Managed WordPress clients. BruteProtect allows the millions of WordPress bloggers to work together to defeat Brute Force attacks using a cloud based solution. It served us well and was a member of the Net […]

November 26, 2014

Published by Steven Lutrov on November 26, 2014

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Strong passwords reduce identity theft

Getting people to pay attention to their online identity seems almost impossible these days. Many people I speak with, I try to advise on why using strong passwords mitigates identity theft and cyber crime. All too often though, I am presented with justifications, arguments and reasons for the […]

September 17, 2014

Published by Steven Lutrov on September 17, 2014

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Searchmetrics Releases 2014 Ranking Factors

The team at Searchmetrics recently released the SEO Ranking Factors and Rank Correlation 2014 Whitepaper based on their own directly observable data. While many SEO analysts use theory and speculation, Searchmetrics claim that their methodology of ranking evaluations are exact, fresh and based on huge amounts of data. […]

August 9, 2014

Published by Steven Lutrov on August 9, 2014

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Search Experience Optimization

Google Signals Ranking Benefit for HTTPS SSL Sites

In a recent post, Google announced that they are now using HTTPS as a ranking signal. Although not a strong signal, it is a signal, and in this competitive market of rankings every signal within your control counts. Google also went on to say that they may “decide to […]

May 22, 2014

Published by Steven Lutrov on May 22, 2014

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Google rolls out Panda 4.0 updates

We have all been expecting it and it finally occurred. Yesterday Google’s Matt Cutts confirmed the release of Panda 4.0 on his Twitter account. This is a new Panda algorithm and not your typical monthly refresh. Matt Cutts told Search Engine Land that this Panda 4.0 update impacts approx […]

April 19, 2012

Published by Steven Lutrov on April 19, 2012

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Black or White Hat SEO for Google

In September 2011 Google had won a case in a lower court brought by the ACCC over claims that they sponsored misleading links as part of their search results. This prompted an appeal from the Australian Competition and Consumer Commission (ACCC) where the Federal Court found in favour […]

February 9, 2012

Published by Sal Bonpensiero on February 9, 2012

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Search Experience Optimization

Behavioural Retargeting

You may not have heard of it but no doubt you would have experienced it. There is a type of online advertising called behavioural retargeting. This is how it works. If you visit a website and don’t happen to proceed to make a purchase, you’ll then you are […]

November 24, 2010

Published by Tony Sirico on November 24, 2010

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Search Experience Optimization

What is this SEO thing anyway?

Here are the top two questions around SEO once people understand the relationship with SEO and Google Why aren’t I coming up first on Google? We used to be ranked higher, now we are lower, why? Search engine optimization (SEO) is a technical process that optimizes Web pages […]