November 8, 2013
A world without Keywords
We all know that Google deploy regular changes to its search algorithms.  The most recent changes, implemented last week, include the removal of keyword data from search queries.  This poses significant challenges to the SEM and digital marketing worlds as keyword data still provides a valuable insight into […]
November 24, 2010
What is this SEO thing anyway?
Here are the top two questions around SEO once people understand the relationship with SEO and Google Why aren’t I coming up first on Google? We used to be ranked higher, now we are lower, why? Search engine optimization (SEO) is a technical process that optimizes Web pages […]
April 21, 2010
Geo-targeting by IP Address
Geographic location has become an essential model for targeting end users including dynamic site content, search, social media, etc. The existing geo-targeting practices for search and display media focus on targeting by country, state, region and city. This is all based on IP addresses many of which are […]