Search Experience Optimization

May 3, 2023
Get ready for Google Analytics 4
What is Google Analytics Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website performance. It integrates with Google’s marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone […]
June 20, 2018
Why You Should Secure Your Site with HTTPS
For several years now, Google has been encouraging website owners to implement SSL certificates. It all started back in 2014 with the HTTPS Everywhere campaign where the goal was to raise awareness of the security by implementing SSL certificates. SSL later became a Google ranking signal to further […]
June 19, 2018
Boost traffic to your site with Local SEO
What is local SEO? We all know SEO (Search Engine Optimization) plays a critical role towards the success of your website. There are literally hundreds of SEO tasks to do, so where do you start? SEO tasks should be prioritised based on your business needs. For instance, you […]
August 15, 2017
What is the Facebook pixel?
Why is the Facebook pixel important? According to Sensis Social media Report 79% of Australian businesses are already making significant use of Facebook to tap into visitors to boost their prospects. It’s been a rule for some time now that you should have a Facebook presence to complement […]
June 14, 2017
Choosing the Best WordPress Theme – 5 Things To Consider
It can be an overwhelming experience when it comes to selecting a theme for your WordPress site. There are thousands of free themes and a massive market for premium themes. Some themes look better than others, but your choice of selecting the right theme should not be based on […]
November 23, 2016
7 Reasons Why A WordPress Website Is Great For Your Business
How would you rate the online presence of your business? If you want to stand out in today’s digital climate, a great website can make a world of difference. WordPress is the most popular Content Management System (CMS) in the world, and here are the top seven reasons why we […]
March 13, 2016
Blog for the sake of Blogging
Blogging began in the latter half of the 1990s where people shared their thoughts, feelings, experiences, and opinions online, much like a bulletin board. Today we still blog in much the same way, but the role that blogs play in driving traffic to your website has never been […]
September 21, 2015
Why do I need SEO?
Why do I need SEO (Search Engine Optimisation)? Did you know that 75% of Internet users never click beyond the first few pages of search results? That means that if your website doesn’t appear on the first few pages of search results, 75% of people searching for your […]