google

August 9, 2014
Published by Steven Lutrov on August 9, 2014
Categories
Google Signals Ranking Benefit for HTTPS SSL Sites
In a recent post, Google announced that they are now using HTTPS as a ranking signal. Although not a strong signal, it is a signal, and in this competitive market of rankings every signal within your control counts. Google also went on to say that they may “decide to […]
Do you like it?
Read more
May 22, 2014
Published by Steven Lutrov on May 22, 2014
Categories
Google rolls out Panda 4.0 updates
We have all been expecting it and it finally occurred. Yesterday Google’s Matt Cutts confirmed the release of Panda 4.0 on his Twitter account. This is a new Panda algorithm and not your typical monthly refresh. Matt Cutts told Search Engine Land that this Panda 4.0 update impacts approx […]
Do you like it?
Read more
April 3, 2014
Published by Steven Lutrov on April 3, 2014
Categories
Why am I losing Google rank
Just the other day a client who does not see the value in SEO called and said “Hey, I didn’t do anything to my website for the last year, I didn’t touch it, and now I am not on page 2 anymore, there is something wrong”. My reply […]
Do you like it?
Read more
November 8, 2013
Published by Olya Lutrov on November 8, 2013
Categories
A world without Keywords
We all know that Google deploy regular changes to its search algorithms.  The most recent changes, implemented last week, include the removal of keyword data from search queries.  This poses significant challenges to the SEM and digital marketing worlds as keyword data still provides a valuable insight into […]
Do you like it?
Read more
April 19, 2012
Published by Steven Lutrov on April 19, 2012
Categories
Black or White Hat SEO for Google
In September 2011 Google had won a case in a lower court brought by the ACCC over claims that they sponsored misleading links as part of their search results. This prompted an appeal from the Australian Competition and Consumer Commission (ACCC) where the Federal Court found in favour […]
Do you like it?
Read more
February 9, 2012
Published by Sal Bonpensiero on February 9, 2012
Categories
Behavioural Retargeting
You may not have heard of it but no doubt you would have experienced it. There is a type of online advertising called behavioural retargeting. This is how it works. If you visit a website and don’t happen to proceed to make a purchase, you’ll then you are […]
Do you like it?
Read more
April 29, 2011
Published by Steven Lutrov on April 29, 2011
Categories
Google Places not friendly for P.O. Box users
This time last year Google announced that Google’s Local Business Centre will become Google Places. Now Google have made some changes which punishes small businesses who operate using P.O.Box. This may not have been the intent but certainly is the case for some. It is not unusual for […]
Do you like it?
Read more
November 24, 2010
Published by Tony Sirico on November 24, 2010
Categories
What is this SEO thing anyway?
Here are the top two questions around SEO once people understand the relationship with SEO and Google Why aren’t I coming up first on Google? We used to be ranked higher, now we are lower, why? Search engine optimization (SEO) is a technical process that optimizes Web pages […]
Do you like it?
Read more